The logo for the London 2012 Summer Olympic Games was first unveiled on the 4th June 2007 to much criticism from the media, design community and public in general. Now exactly three years on, enough time has passed for the logo and brand to become established, so I think it’s a good time to ask – were the critics wrong?
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Speculative work (or spec work for short), for which work is undertaken before actually knowing if that work will be chosen and paid for by the client has become a heated topic in the last few years, especially with the creation of design contest sites.
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Whenever I hear of an established company receiving a rebrand I’m filled with dread, not because of how I might react to the new identity, but because of the tide of negative comments that now seem to follow. So why are some people so quick to make such judgements.
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We all have our own ways of working, but you as the client may have to make some changes to your working practices if you want to get great designs, hassle free, from your designer. Below are six steps to help you achieve this.
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We all have our own ways of working, but you as the designer may have to make some changes to your working practices if you want to get hassle free approval from your clients. Below are six steps to help you achieve this.
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With the sheer number of design blogs currently on the internet, specifically those relating to graphic design, is starting a new one a pointless exercise.
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Logo and brand identity designer, working with clients internationally to produce successful logos, identities and rebrands for all types of businesses.
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