During the Apple Special Event which took place this week, Steve Jobs unveiled iTunes 10, with much attention drawn to a new updated icon. The crowd seemed really pleased with the icon, applauding and whooping. However, since then there has been much criticism all over the internet, which makes me wonder how Apple got it so wrong. (More…)
Starting and continuing to grow your business is hard work. There are so many different aspects to deal with, which often means some get more attention than others. One aspect that often gets less attention than it should is the way your business is branded, specifically the design of your logo. (More…)
The logo for the London 2012 Summer Olympic Games was first unveiled on the 4th June 2007 to much criticism from the media, design community and public in general. Now exactly three years on, enough time has passed for the logo and brand to become established, so I think it’s a good time to ask – were the critics wrong? (More…)
Logo and brand identity designer, working with clients internationally to produce successful logos, identities and rebrands for all types of businesses.
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