Has Google TV started the interactive logo revolution?

Further details about Google TV were released this week, along with a new logo. However, I was interested to learn that the version of the logo used on the Google TV website is actually interactive. With such a high profile company introducing this type of design, it’s worth considering whether this could herald the start of a new trend in logo interaction.

In my opinion the actual Google TV logo itself works really well. Consisting of the usual typeface for the ‘Google’ part of the name and a sans serif typeface for ‘TV’, both in a single colour. The logo mark is made up of a simple television design containing nine coloured blocks, in regular Google colours. There’s even an animated version on their site, showing the blocks in motion.

Google TV logo

Two versions of the new Google TV logo.

Sony TV

Sony TV displaying the Google TV logo.

What I find really interesting though is the interactive nature of the Google TV logo used on the site, which allows visitors to engage with the logo. The interaction occurs when the pointer is moved close to the logo mark, causing the coloured blocks to bounce around.

This serves no purpose in terms of controlling content or navigating the site, it just seems to be a fun little touch. This is in keeping with Google, as they have a reputation for adding entertaining elements to their search page. Which recently featured the Google logo made from coloured circles, allowing for interaction much the same way as the Google TV logo does now.

Google TV logo mark in use

Effect caused by pointer interacting with the Google TV logo mark.

Google bouncing balls

Alternative version of the Google logo, which was used on their search page on the 7th September 2010 and comprised of interactive ‘bouncing balls’, which reacted to pointer placement.

I’m sure there must have been other logos prior to this one by Google that have had an element of interactivity, though none spring to mind, especially not from other high profile companies. What I find quite exciting about this, are the possibilities interaction could bring and where this could lead.

In logo design one of the most important factors is the memorability of the actual logo. Now what better way to get someone to pay attention to a logo then to have them interact with it. Even if it’s just for a short period, it could mean that they remember the whole logo or even just the area they were interacting with, either way it helps to build logo recognition.

I can imagine this really taking off, as there are many possible ways to encourage logo interaction. Of course it should be appropriate to the logo, in the case of Google TV you’re able to control the content on the TV, which is very fitting considering the interactive natural of the service.

I have to applaud Google for this clever and fun idea, which I believe has the real possibility of starting a new trend. I think we may see some really clever examples of interactive logo design over the coming years.

About the author

Paul Galbraith is a logo and brand identity designer, working with startups, small businesses and entrepreneurs in the UK, USA and beyond.