Logobook

Logobook is a reference guide compiling over 7,000 logos, by Ludovic Houplain, co-director of the 2009 Academy Award-winning animated short Logorama.

Ludovic conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks, which became the foundation for the book. Published by Taschen,Logobook contains a vast array of brand marks, all arranged alphabetically and accompanied by details about the designer, year of creation, country, brand, and company. There is also an introduction by Ludovic Houplain explaining the creation process of the filmLogorama, from its inception to its finalisation, as well as an essay on brand culture by French philosopher Gilles Lipovetsky.

Logobook front cover
Logobook inside essay page
Logobook inside logo pages 138-139
Logobook inside logo pages 184-185

About the author

Paul Galbraith is a logo and brand identity designer, working with startups, small businesses and entrepreneurs in the UK, USA and beyond.