Teased by Man of Steel trailer?

As a massive, lifelong fan of Superman I had been waiting with anticipation for the release of The Dark Knight Rises, as it had been announced that a teaser trailer for Man of Steel would be attached.

Prior to seeing the teaser though, I had seen a bootleg version of the trailer that was shown at the Man of Steel panel at Comic-Con just over a week ago, and although the quality of the recording was really poor, the trailer itself I thought was epic.

Man of Steel web poster

So it would be interesting to see how the teaser trailer attached to TDKR would compare. It’s worth noting that it’s a teaser trailer, so its job is to announce a film is on the way, without showing too much of the plot etc – after all, the film is still 11 months away (unfortunately).

Let me start by saying that I loved the teaser, I thought it was the perfect way to introduce the idea of a new Superman movie. It wasn’t too obvious who the film was about until the final shots of Superman in flight (which looked brilliant btw). There are two versions of the teaser, one with a voiceover by Jonathan Kent (played by Kevin Costner), another by Jor-El (played by Russell Crowe, see below), I personally prefer the latter.

Going by what I’ve seen in the teaser, the Comic-Con trailer and also what I’ve read about the film, I really like the tone director Zack Snyder has taken with this version of Superman, helped I’m sure by producer Christopher Nolan, who worked on the story with David S. Goyer, who I believe came up with the initial take on this new version of Superman.

It appears to be a much grittier world than previous Superman films, really grounded in reality, which will hopefully give the character of Clark/Superman (played by Henry Cavill) much more depth. I was initially worried when I heard Zack Snyder was directing, because of the stylised nature of some of his previous films, but going by the trailer I have nothing to worry about.

Being someone interested in branding, it was good to see the various studio logos at the start of the teaser given the MoS look, including the new DC logo (discussed in a previous post). I really like the way studio logos are branded now to tie in with the films they are attached to, it really sets the mood before the trailer/film even begins.

Studio logos given the Man of Steel treatment.

Studio logos given the Man of Steel treatment.

For more information, check out the official Man of Steel site, which doesn’t have much on there yet except for a link to a higher quality version of the teaser trailer, but I’m sure more will be added as the release date of the film approaches, which is June 2013.

'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.
'Man of Steel' teaser trailer screenshot.

Man of Steel teaser trailer, July 2012.

Man of Steel trailer, December 2012.

'Man of Steel' logo.

About the author

Paul Galbraith is a logo and brand identity designer, working with startups, small businesses and entrepreneurs in the UK, USA and beyond.