Minimalist Lego cartoon characters

I love the simplicity of this minimalist ad campaign by German advertising agency Jung von Matt called Imagine.

Questions have been raised about how original the concept is, nevertheless, it does go to show how powerful our brains are that instead of seeing just a few coloured bricks, we see the famous cartoon characters they represent.

Simpsons made from Lego
Smurfs made from Lego
Teenage Mutant Ninja Turtles made from Lego
Donald Duck and co. made from Lego
Bert and Ernie made from Lego

About the author

Paul Galbraith is a logo and brand identity designer, working with startups, small businesses and entrepreneurs in the UK, USA and beyond.