During the Apple Special Event which took place this week, Steve Jobs unveiled iTunes 10, with much attention drawn to a new updated icon. The crowd seemed really pleased with the icon, applauding and whooping. However, since then there has been much criticism all over the internet, which makes me wonder how Apple got it so wrong. (More…)
Whenever I hear of an established company receiving a rebrand I’m filled with dread, not because of how I might react to the new identity, but because of the tide of negative comments that now seem to follow. So why are some people so quick to make such judgements. (More…)
Logo and brand identity designer, working with clients internationally to produce successful logos, identities and rebrands for all types of businesses.
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